Insights

Practical thinking on AI and cloud.

No hype. No vendor content. Just direct thinking on the problems organizations across North America, Southern Africa, and Asia are actually working through.

2026-07-18·6 min read

The AI-augmented sales operating model: three phases, three governance principles

Using AI in the selling function without replacing human judgement on pricing, commitments, or negotiations.

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2026-07-15·5 min read

How boutique consultancies over-invest in sales assets and under-invest in the sales system

The most common pattern in technical-founder-led firms trying to build a commercial function.

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2026-04-20·9 min read

What a $2M migration looks like from the inside

Lessons from leading the largest single engagement in a prior firm's history — what worked, what we would do differently.

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2026-04-02·5 min read

The SMB AI starter pack: three Copilot use cases that pay for themselves in 90 days

For founders and operations leaders running organizations under 250 employees.

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2026-03-15·7 min read

Microsoft Copilot pilots that are worth running in 2026

A short list of use cases with the strongest ROI signal — sorted by industry and organization size.

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2026-02-28·6 min read

Vetting senior cloud consultants: the five questions that matter

What we ask, why, and the answers that should make you walk away from a candidate.

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2026-02-10·8 min read

The Azure migration playbook that procurement will accept

Why most migration plans fail at the FinOps step, and how to write one that survives both Treasury Board review and a CFO's red pen.

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2026-01-20·7 min read

What "AI readiness" actually means inside a mid-market Canadian organization

A working definition, the four questions executives should be able to answer, and a six-week path to answer them.

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